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The style we was looking for was about something aggressive, urbanized, but not without finesse. The brief from our Creative Director Miguel Ivanov sounded: "It has to be like racing lollipop." The storyboard presented several visual themes, and it was not easy to combine abstract shapes with Monroe, kendo fighter and the earth planet. The decision was to make main color palette and motion transitions.
research & development
motion design
sound & sfx
My main interest was the abstract shape theme, which had to be both the environment and "alter ego" of the machine. For the Awakening scene I used sine-form lines, and polygonal shapes with straight lines for the theme of speed and power. The specifics was to make such abstract shapes, which would be fine looking not only by themselves on the background, but mostly as a reflection which emphasizes the shape of a car. I was surprised when a good shape would become somewhat vague being reflected on a car surface. I must have resembled Perseus, who was supposed to look at Medusa's had only through the reflection.
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Mazda
Miguel Ivanov
Daria Sherstobitova
Sebastian Weiland
Anna Pushkina
Dennis Lischenko
Platon Infante
playd.team
Mikhail Sedov, Paul Shtyler
Dmitry Istomin
Alex Godzenko
Alex Brin
Dmitry Balakin
(Client)
(Creative Director)
(Copywriter)
(Director/DOP)
(1st AD)
(Production Designer)
(Art Director)
(Design & Animation)
(Concept Artists)
(Concept Artists)
(Modeling)
(Motion Artists)
(Music & Sound Design)
Our director/DOP Sebastian Weiland wanted to leave an ability for free camera movement. That's why we needed background animation, which is good at any angle without losing 3d feeling. In the scene of the night city, for instance, we used the parallax effect, which worked nice. Sebastien had also asked me to be able to combine and choose the content during the shooting so we have rendered some variants with layers.
We provided some finishing works right on the spot and we’ve spent two days of shooting surrounded by the totally sparkling environment. Тhat was absolutely unforgettable!
Check out my backstage video below!
