Crating engaging customer instructions. The main hero of the project is a RobBee for Beeline - a telecommunications brand founded in Russia. The Robot is a new character for Beeline videos and a guide for users. His main goal is to explain to a consumer all the details about the rates and opportunities Beeline has to offer and make the process as exciting and engaging as possible.
character animation
research & development
motion design
sound & sfx
Our task was to create a series of animated videos, which explain a viewer a variety of offers by Beeline in a playful and friendly manner and emphasize the most beneficial ones. To achieve the goal? our team concentrated on the animation of the Robot. It should look not only natural and believable but reflect complex emotions and engage consumers into communication provoking positive emotions. We developed animation for every purpose needed. You may see how the Robot is greeting a user? pointing out a specific detail, thinking about a problem, joking, and even dancing. Funny and positive Robot perfectly fits Beeline spirit and makes interaction unbelievably amusing.
BBDO®
Katya Bugaeva
Artem Golikov
Paul Shtyler
Dmitriy Glazyrin
Alexandr Tumasov
Pavel Gaisin
Maxim Tleubaev
Alexey Kalinin
Evgeny Luchko
Zhanna Travkina
Agency
Agency Producer
Production Producer
Art-Director
Creative Producer
Concept Artist
Character Animator
Motion Graphics Artist
Research and Development
Sound Engineering & SFX
Сopywriting
Music for Case: LAUD - Solntsa Potseluy (feat. MS Senechka)
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