(Jun. 2020)

Beeline & Robbee

avant-garde home technology

Crating engaging customer instructions. The main hero of the project is a RobBee for Beeline - a telecommunications brand founded in Russia. The Robot is a new character for Beeline videos and a guide for users. His main goal is to explain to a consumer all the details about the rates and opportunities Beeline has to offer and make the process as exciting and engaging as possible.

(what we do)

character animation
research & development
motion design
sound & sfx

Our task was to create a series of animated videos, which explain a viewer a variety of offers by Beeline in a playful and friendly manner and emphasize the most beneficial ones. To achieve the goal? our team concentrated on the animation of the Robot. It should look not only natural and believable but reflect complex emotions and engage consumers into communication provoking positive emotions. We developed animation for every purpose needed. You may see how the Robot is greeting a user? pointing out a specific detail, thinking about a problem, joking, and even dancing. Funny and positive Robot perfectly fits Beeline spirit and makes interaction unbelievably amusing.

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BBDO®
Katya Bugaeva
Artem Golikov

Paul Shtyler
Dmitriy Glazyrin
Alexandr Tumasov
Pavel Gaisin
Maxim Tleubaev
Alexey Kalinin

Evgeny Luchko
Zhanna Travkina

Agency
Agency Producer
Production Producer

Art-Director
Creative Producer
Concept Artist
Character Animator
Motion Graphics Artist
Research and Development

Sound Engineering & SFX
Сopywriting

Music for Case: LAUD - Solntsa Potseluy (feat. MS Senechka)
All rights reserved on Sound. Licensor. WMG (on behalf of Warner Music Russia)

(next project)

Academic Saharov
Academic Saharov

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